Real Estate
Orna Ered
Orna Ered, Broker owner of Elite Residential Realty, a boutique-style Real Estate brokerage specializing in residential real estate throughout the San Fernando Valley & Conejo Valley. Serving clients ranging from first-time home buyers to builders, investors and those who have bought and sold many times in the past.
Born and raised in Israel, Orna moved to the United States in 1976 and started her business career in 1985 by founding, owning, and operating Private Affairs, an event planning and coordinating service.
In 1999 Orna began her Real Estate career, her reputation was built upon a strong foundation of personalized service and extraordinary attention to details. Throughout her career, she is consistently recognized for her leadership and hard work with honors including the prestigious Chairman's Circle award which placed her in the top 3% of all Realtors nationwide, as well as recognition for earning top listing, top producer and top sales achievements amongst her peers.
Normal Day
5:30 am; strong believer that you must spend time working on yourself before your business
Twice a week- hold training classes for new agents
Help agents with their contracts and documents as needed
Recruit new agents
Review Multiple Listing Service for new properties listed
Work on marketing creating pieces for the agents and the company (Email marketing/social media)
Background
2 years of college, business and accounting
2 licenses
Realtor then broker
Opened Elite Residential Realty was born
11 years
Skills
2 years for real estate license experience
Required transaction amount before applying for brokerage license
Knowledgeable in laws, contracts, and transactions
Patient and love to teach
Flexible with time
Organization
Financial strength
Rewards and Challenges
Friends and relationships built
No day ever the same
Oversee own schedule
Income not limited to amount of hours or days
Own boss
But high expectations and frustrations from people who do not carry their own weight